Built in India, for India

Primo digital reward card build for busy Indian shops.

Primo Rewards is a digital loyalty platform that gives any local business the same customer retention power that large brands have. .

10 min
Setup to live
₹199/mo
Starting monthly
0
Apps to download
Returning customers

Every local shop
deserves loyal customers.

Walk into your favourite local bakery and the owner knows your name. They remember your order. But when you pay and leave, that relationship disappears into thin air — no way to say thank you, no way to invite you back, no way to make you feel like a regular.

Big chains solve this with loyalty apps that cost lakhs to build and full-time teams to maintain. The corner bakery, the neighbourhood salon, the local juice bar — they don't have that luxury. So they rely entirely on hope: that customers will remember to come back.

We started Primo Rewards to close that gap. A beautiful digital loyalty card, live at a shareable link, working for any shop within ten minutes of signing up. No app. No IT team. No complicated setup. Just a simple, honest tool that makes customers feel genuinely valued — and gives them a real reason to return.

Sweet Layers Bakery
🎂  Loyalty Rewards Card
🎁
Progress toward free cake 9 of 11
🎉 Almost there — 2 more to go!
What we believe

A few things we
refuse to compromise on.

Simplicity is the product

Every feature we add is measured against one question: does this make it harder for a busy shop owner to use? If yes, it doesn't ship. Loyalty software should be invisible — it should just work.

Your data is yours

We don't sell customer data. We don't let advertisers into our platform. Every shop's customer list is isolated — no other shop or third party can access it. Your loyal customers are your asset, not ours.

Honest pricing, always

One setup fee. One monthly charge. No hidden costs, no per-stamp fees, no "enterprise tier" unlocks. We'd rather charge a fair price and build something you rely on than nickel-and-dime you into leaving.

No app, ever

Asking customers to download an app is asking them to do a favour before you've done one for them. Your loyalty card lives at a link. Customers tap, scan, or bookmark — and they're in. Frictionless by design.

Speed of trust

We promise your branded page goes live the same day you sign up. We mean it. Onboarding shouldn't take weeks of calls and demos — it should take the time it takes to make a cup of chai.

Built for India's shops

We're not adapting a Western loyalty platform for India. We built Primo specifically for how Indian local businesses run — cash-first, relationship-driven, and deeply embedded in their communities.

The team

Small team.
Big belief in local.

We're designers, engineers, and local business enthusiasts who've spent years watching great neighbourhood shops struggle to keep customers coming back. Primo is our answer.

P
Product & Design
Experience Design

Obsessed with removing every unnecessary step between a customer and feeling appreciated. Every pixel on the loyalty card has been argued over.

E
Engineering
Platform & Infrastructure

Built the stamping engine, merchant dashboard, and real-time reward system on infrastructure that scales from one shop to thousands without breaking.

G
Growth & Support
Merchant Success

The person who makes sure your shop goes live on day one and that you're never left wondering what to do next. One call away, always.

Questions?
We're easy to reach.

Whether you're curious about how Primo works, want to talk through your shop's reward setup, or just have a question about pricing — we reply within one business day.

GENERAL ENQUIRIES
MERCHANT SUPPORT
BASED IN
India 🇮🇳 — serving businesses nationwide
RESPONSE TIME
Within one business day, usually same day
Ready to launch?

Fill in your shop details and your branded loyalty page goes live within the same day. No tech knowledge needed. We handle everything.

Enroll Your Shop
One-time setup  ·  Month-to-month  ·  Cancel anytime